Using big data to select candidates is quickly becoming the new norm in the human resources field. Many companies are building human resource information systems that can scour the internet and find resumes. The software can analyze people based on things such as where they went to college and how much work experience they have. In the end, the software can make an estimate of how well such a potential candidate would work for a certain company.
A tool like this expands the reach of an ordinary hiring advertisement because HR professionals can even find people who have never heard of a company and include them in the pool of candidates used for human resource planning.
The fancy word for this new way of doing HR is people analytics, according to The Washington Post. It means using big data to find correlations with various fields and job requirements. Some of the results might be surprising. According to the Post, for example, there is no correlation between being a skilled programmer and going to college. In fact, many skilled programmers didn't go to college. People analytics can determine this by looking at major companies and the backgrounds of the programmers who work there.
Using computers to determine whom to hire may seem like a less-than-ideal way of doing human resource planning, but according to the Post, a quarter of the people who get hired through the traditional process of posting a resume to a job site and then coming in for an interview last at their companies for less than one year.
HR professionals are using these new software programs to turn this number around so the vast majority of hires stick with a company for the long term.
Advice for those seeking to build a big-data HR program
Enterprise Apps Today recently offered some advice for those seeking to integrate big data into their existing human resource systems. The basic idea is to start small and figure out a way to bring data analysis into the equation slowly.
Big companies can take advantage of a large hiring budget to hire statisticians to crunch numbers on a larger scale. If a company can afford it, building a dedicated big-data team not only for the hiring process but also for analyzing performance of existing employees might be a good idea. Smaller companies may want to start with preexisting software and work their way toward further incorporation of data analysis as workers gain experience working with the specialized computer programs.
Enterprise Apps Today specifically advocates using software for smaller companies, since these packages often come with the advice of a dedicated team who will help human resources staff integrate data-based solutions software through an information hotline.
"Vendors have spent years developing vertical-specific online services and tools to help their customers make the most of their data, which means they're ready to use and already designed to help specific kinds of businesses," said Chad Carson, co-founder and vice president of products at Pepperdata, a company that makes big-data software.
The bottom line is for companies to take it slow and thoroughly understand each step of their integration of big data into the ordinary business of running human resources for a company.