Social Media Recruiting: Use of social media for talent acquisition, recruitment and screening

1 Apr

Social media can be used by hiring managers and specialists to find eligible job candidates.

Social media is growing as a recruiting platform for hiring managers and recruiters. It helps recruiters and human resource specialists determine who has a large professional network using websites such as LinkedIn, Google Plus or Twitter. It also helps human resource professionals by gauging  if the individual is a fit for the company. For example, if a potential job candidate posts photos on social media that can be deemed irresponsible or does not uphold an active account, these factors may reduce the candidate's chances of being hired. On a positive note, a candidate that features friendly photos and active social media accounts will be received more positively by a recruiter.

How can human resource specialists use social media to acquire talent and make the recruitment process simpler? Social websites can be used in the following ways for HR professionals:

1. General recruiting
Websites such as LinkedIn and Twitter are growing more popular as job-posting mediums among recruiters and HR specialists. According to the Society for Human Resource Management, 77 percent of respondent companies use social networking websites to recruit for specific career opportunities. In part with using websites such as Indeed, Monster or the company website, head hunters must post the jobs on social media using equal employment opportunity legalities or an affirmative action tagline. Furthermore, the postings must be retained like any other hiring description as required by law.

2. Talent acquisition
Social media is not only beneficial for recruiting, it is also useful for tapping into large communities of talented individuals. For example, many artists use websites such as Facebook and Tumblr to post their creative works for talent specialists to find. According to Time magazine, Facebook has seen the greatest gain in overall recruiter usage over the past five years. Thanks to Tumblr and Facebook algorithms, it is easy to like a page and find similar pages. Since many artists and creative individuals follow each other on social media, this opens up new pools of talent to recruiters looking for creative individuals.

3. Screening
Because of the recent rise in social media recruiting, working professionals today are asked to keep clean websites. Viewing a candidate's social media profile is one of the first steps a recruiter will take when interviewing candidates. For example, a candidate may have a well-produced LinkedIn profile, yet inappropriate photos on their Facebook account. As such, recruiters should use social media to gauge the responsibility and cultural fit of a candidate and human resource management software to ease general processes.

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