Navigating LinkedIn’s contact networks

30 Oct

LinkedIn is a powerful business tool.

LinkedIn is a great way for recruiting firms to plan strategic human resource management and find new potential employees. It's also a good place to advertise one's business. All of the content that a company puts up is owned by the person who made it. In order to make this absolutely clear, LinkedIn even went out of its way to publish this fact:

"When the new LinkedIn User Agreement goes into effect from October 23, LinkedIn will always ask its users for permission before using any of your content in third-party websites, ads or publications, and even thought they have always done this, the User Agreement specifically lets you know this is the case."

Although the information was published in October 2014, it remains accurate as far back as the company began. As such, it becomes important to be clear about what goes on the website and what doesn't. The likelihood of an employee being sued because of what he or she puts on LinkedIn is smaller than if someone put something personal on Facebook. The two social media sites are very different in tone and content.

Making a LinkedIn profile
Because LinkedIn is designed explicitly for businesses, it is especially useful for recruiting people and finding other companies and associates to partner with. How companies portray themselves on LinkedIn is how they will be seen by anyone who wants to work with them.

According to Forbes, the ideal LinkedIn profile contains more than just text and a simple image. At the same time, it may be excessive to post a lot of video content – it depends on the industry. Consider LinkedIn to be an extension of the company's overall brand.

Connecting with others
A separate Forbes article reported that the main usefulness of LinkedIn is its ability for people and businesses to form information networks. If there is a job opening, then look through your company's LinkedIn network and find people who might make an ideal fit. Try to look up potential hires to see if they share contacts with you or someone on your team. This may allow you to recognize someone who could potentially work well with others at the company.

You can also use LinkedIn to take a more general glance at what other companies are doing in your industry. If your company is large enough, then different departments might have very different networks, and a good HR professional would take a look through the social connections of other leadership team members.

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