HR is Key to Keeping Talent at the Company

26 Jun

HR professionals need to be sure to find and keep top talent by taking on more defined roles in the workplace.

Caption: HR professionals need to be sure to find and keep top talent by taking on more defined roles in the workplace.

Human resources play a vital role in recruiting top talent to the organization, but these professionals are also important to retaining these star performers at the company.

According to the latest Talent Shortage Survey by HR consulting firm Manpower, 36 percent of employers across the world are unable to find the talent they need to fill open positions. This percentage has been slowly growing from year to year, with 31 percent saying the same in 2010, 34 percent claiming this issue in 2011 and 2012, and 35 percent thinking finding talent was a problem in 2013. The hardest to fill jobs are those that require the most skill, such as engineers, IT staff and sales managers. 

HR departments don't have to see the skills gap increase – there are roles they can adopt, according to Manpower, that can help bring in more talent and keep that talent at the organization. Manpower identified three distinct jobs HR can take on: supply and demand expert, marketer and designer.

HR professionals must understand the types of skills and talent the company needs to meet their clients' needs, then they must act like marketers to get the best workers in the door. They can then design a workplace that encourages productivity and collaboration to keep workers at the company. 

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