Understanding and Recruiting Advanced Technology Specialists

9 Aug

Understanding how new technology is essential to individuals and the ways it affects the office are key to hiring positions that didn’t even exist at the turn of the millenium.

A new era

Among the most remarkable changes in tech positions are those focused on how employees and clients interact with the business. Where this used to be a standard part of human resources management, companies are now identifying the need for a specialist to handle the social media aspect of workplace communication.

A growing number of businesses have their own Facebook pages, while the often vast majority of their workers have been on the site for years. Both AT&T and The Small Business Social Media Survey found last year that at least 40 percent of all organizations were on Facebook already, and for smaller businesses that figure was over two-thirds. Companies in telecommunications and travel were more likely than other sectors to invest in social media advertising and presence, with over half of both industries already driving online marketing as a main growth tactic.

Hiring to suit

In order to understand and analyze trends within the internet sphere, the emergence of Social Media Managers within the human resources title has necessitated the creation of a new department for some businesses. This job incorporates how companies work and communicate with their own people, how the public perceives them, how to improve that image and the task of boosting overall community voice. Assisting this capacity in some companies is a Chief Listening Officer, who monitors Twitter and Facebook for trends and helps drive corporate conversations in that direction.

Perhaps one of the biggest shifts is toward mobile devices and bring-your-own-device (BYOD) programs, necessitating a focus on app development for business use, as well as increased data security. According to Indeed.com, there are currently more than 15,000 open positions in the mobile device field for both management and development of new access methods.

How to do it

So what should a business do to keep up with the trends, apart from hiring new personnel specialized in these areas?

A measure of understanding should be first fostered within the work culture. Rather than turning away from new technology, HR professionals should encourage adoption of Facebook and other social media by employees in order to create a unified culture. There should also be a focus on education, so that other departments understand what new positions are designed to do, and so they can understand data created by these offices and use it to create business metrics.

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