Social media sites like Facebook and Twitter have become a large part of our everyday lives. The influx of social networking presents an extra duty for those in charge of personnel management: to make sure employees are using the websites in the safest, most responsible ways and the company’s integrity is preserved.
A company should implement a clear social media policy to best ensure all the tweets, status updates and blogs coming from its employees are appropriate.
First, HR managers must decide where the company stands. How far will the company go in the social media world? Will the company be proactive in engaging in the community? Wherever the lines are drawn, the policy must be clear-cut and companies need to dictate the rules without being a dictator, which is a fine line to walk.
Do you need help crafting your company’s social media policy or would you like to see a few examples? Take a look here to see policies from several well known companies such as ESPN, Wells Fargo, and the Wall Street Journal: Human Resource Management Social Media Policies